Welcome to JuniorCEO Lab
Is your child dreaming of launching their own online business but feeling a little lost in the virtual jungle? They’re not alone. Our 6-part course gives them the lessons, tools and practical guidance to turn big ideas into something real - while building skills that go far beyond what AI can do for them. By the end of the course, they will have...
Turn screen time into a start up
In just 6 weeks, your kid will launch a real product, build their brand, and start selling - no fluff, no waiting. This is the hands-on business course where your kid becomes the founder.
Who is this for
Junior CEO Lab is for ambitious kids who are curious about business, building something of their own, and thinking bigger. It’s also for parents who want to support their child’s ideas, coach their confidence, and cultivate an entrepreneurial mindset through practical, real-world learning.
For kids with big ideas. For parents who want to help them grow.
What You Get
6 Modules. Built to develop real business capability. A structured, hands-on journey through product, market research, branding, money, selling and marketing - designed to give young entrepreneurs the skills and confidence to turn an idea into something real.
Real skills. Real decisions. Real-world business thinking.
Find products with real potential.
- Search real products to sell on sites like Alibaba
- Compare cost, minimum order quantities, shipping and suppliers
- Shortlist 2–3 ideas worth developing
Start thinking like a seller, not just a shopper.
Turn one idea into a stronger product.
- Validate ideas with research and feedback
- Choose the best product to develop
- Explore colours, features and packaging
Research it. Refine it. Make it yours.
Give your business a clear identity.
- Create your brand name and story
- Choose your logo, colours and fonts
- Build a look customers can recognise
Turn your product into a brand.
Learn how the numbers work.
- Understand cost, price and profit
- Calculate your break-even point
- Explore start-up funding and costs
Know your numbers before you sell.
Turn the pieces into one business plan.
- Review your product, brand and pricing
- Connect the decisions from Modules 1–4
- Build a clear plan for what comes next
This is where the business comes together.
Learn how real brands get noticed.
- Create a branded social post
- Plan consistent marketing content
- Practise an influencer collaboration pitch
Build the message. Reach the customer.
Find products with real potential.
- Search real products to sell on sites like Alibaba
- Compare cost, minimum order quantities, shipping and suppliers
- Shortlist 2–3 ideas worth developing
Start thinking like a seller, not just a shopper.
Turn one idea into a stronger product.
- Validate ideas with research and feedback
- Choose the best product to develop
- Explore colours, features and packaging
Research it. Refine it. Make it yours.
Give your business a clear identity.
- Create your brand name and story
- Choose your logo, colours and fonts
- Build a look customers can recognise
Turn your product into a brand.
Learn how the numbers work.
- Understand cost, price and profit
- Calculate your break-even point
- Explore start-up funding and costs
Know your numbers before you sell.
Turn the pieces into one business plan.
- Review your product, brand and pricing
- Connect the decisions from Modules 1–4
- Build a clear plan for what comes next
This is where the business comes together.
Learn how real brands get noticed.
- Create a branded social post
- Plan consistent marketing content
- Practise an influencer collaboration pitch
Build the message. Reach the customer.
Have a question ? We are here to help.
Check out the most common questions our customers asked. Still have questions? Contact us.
When are your products for sale?
Good things take time. We’re carefully developing our products to bring you the very best in quality. In the meantime, explore our blogs for practical insights, ideas and inspiration.
Do they come in a set or can be purchased standalone?
You can purchase them as a standalone product or as a collection.
What age group is this for?
10 to 13 year olds.
Can my kid do it themselves or will a parent be needed to coach?
JuniorCEO Lab is designed for parents and kids to learn and build together. Some modules include parent support, especially when exploring social media marketing, online platforms and real-world business activities.